Mascot (マスコットキャラクター) are creatures created by magic.
Mascots are responsible for finding potential Magical Girls in the human world. They can utilize a vairity of ways to choose the Magical Girls.
Types of Mascots
Cyber Fairies are Mascots like Fav and Fal. They are black and white, resembling a goldfish, with one purple eye and one black eye. They only exist in the Magical Phone, and do not have a physical form. They are the newest type of Mascot.
Fairies are Mascots like Toko. They appear as small winged humanoid creatures.
See the full list of Mascots.